TraunXperience

TraunXperience is a nature-based adventure project designed to offer sustainable water tourism along the Untere Traun, particularly in the Traunschlucht area. The project focuses on guided tours with SUPs, kayaks, and inflatable boats, blending outdoor recreation, environmental education, and conservation efforts.

Key Features & Concept

📍 Location
Traunschlucht, starting from Roitham

Season
1st May – 31st October (seeking approval for an earlier start)

Group Size
7–14 people per tour

Focus on Nature & Conservation
Tours emphasize environmental awareness, clean-up efforts, and respect for the Natura 2000 protected area.

Infrastructure
A container base near the Stiftsbereich Badgasse, with utilities, storage, and a small refreshment station.

Waste Management
Still being optimized—options include private waste disposal or integration into public systems.

Expansion Goals
1-year trial period, with the potential for a 3-year or indefinite extension based on success.

Website & Design Process

1. Website Development & User Experience

• The Traun Xperience website is being developed as a modern, visually appealing, and functional platform that reflects the adventure & nature aspect of the brand.

• Platform: Currently built with Framer

• Design Philosophy: A clean, immersive, and nature-inspired aesthetic with a balance of functionality & storytelling

• Navigation: Simple & intuitive layout focusing on: tour bookings & availability

• Environmental awareness & sustainability efforts

• Contact & location details

2. Branding & Visual Identity

• Color Scheme: Inspired by natural elements—deep blues & greens (water & nature) with earthy tones

• Typography & Graphics: Clean, modern fonts paired with dynamic water-themed visuals to emphasize motion & fluidity

• Imagery: High-quality photography & digital renderings to showcase the Traun river, adventure experiences & conservation message

3. Integration & Features

• Online Booking System (to be implemented for real-time tour reservations)

• Interactive Maps & Routes (showing entry points, highlights & nature zones)

• Sustainability Section (educational content on local ecosystems & conservation efforts)

• Multilingual Support (targeting international tourists & eco-travelers)

• Newsletter integration
  
  

Overall Vision

TraunXperience aims to balance adventure tourism with responsible conservation, ensuring visitors can enjoy the natural beauty of the river while actively contributing to its protection. With a strong digital presence, intuitive user experience, and engaging storytelling, the project is designed to attract eco-conscious travelers, making sustainable tourism more accessible and appealing.